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Referrer tracking

Referrer tracking

One of the most useful features of Web-Stat is the possibility to track visitors sent to your site by other sites or search engines (the referrers). Web-Stat will track all these referrers automatically (along with the keywords used to find you in the case of search engines) ; the results are then presented in different formats :

  1. Cumulative Referrers for the month : this listing shows the cumulative number of visits from all the referrers that have sent traffic to your site during the current month.

    Note that you can regroup similar referrers under a common name. For instance if you receive visitors from Google.com and Google.co.uk, you may want to look only at the total and regroup all these referrals under the heading 'Google'. To achieve this, log in the 'check stats' area, select 'referrer tracker' from the WHO section and click on the 'advanced configuration' link.

  2. Search Engine and Referrer Tracker : this graph shows how many visitors were sent to your site each week by each one of your referrers. It is extremely helpful to detect any drop or increase in traffic from a particular referrer and to check the validity of your referencing/marketing strategy.

    Note that you can set several options on that graph :

    • select the number of weeks for which you want to see results
    • select the number of referrers that you wish to display
    • zoom-in on the bottom of the graph by chopping-off the vertical axis
    • show/hide the traffic that arrived to your site directly without being referred to it
    • show/hide the total referred traffic to your site

    In order to access these display options you need to log in the 'check stats' area, select 'referrer tracker' from the WHO section and scroll down to the bottom of the page where you'll find the 'display preferences' section.

    As in the referrer summary report above, you can regroup similar referrers under a common name, which will then appear bracketed on the referrer tracker graph. For instance if you receive visitors from Google.com and Google.co.uk, you may want to look only at the total and regroup all these referrals under the heading 'Google', which would then appear as {Google} in the stats. To achieve this, log in the 'check stats' area, select 'referrer tracker' from the WHO section and click on the 'advanced configuration' link.

  3. Last 100 referrals : this is a detailed list of the last 100 referrers to your site ; in the case of search engines, we will also display the keywords used to find you. Note that some search engines have directory sections in which the visitor does a search without entering keywords (the visitor navigates the directories until he finds the information that he is looking for). In this case, the 'keywords' column will remain blank. An interesting feature of this listing is the possibility to display the exact page that the visitor was on before coming to your site simply by clicking on 'Go' in the 'Referrer' column.

  4. Occasional referrers to your site : this listing is in the same format as the last 100 referrals listing (see above) except that you can manually exclude from it all your known referrers. We then display only the remaining referrers, making it easy to quickly identify a new referrer to your site.

  5. Keywords Analysis : this page lists the keywords that people use to find your site in each of the search engines that you are currently tracking. Please note that since search engine rankings vary greatly over time, this chart is automatically reset each month in order to remain current. You can choose to display the keywords ranked by frequency of use (regardless of the search engine), or by search engine and frequency of use.


Important Note (1) : If you think that referrer tracking is not working properly on your site (for instance if all referrers appear under 'unknown'), check that the Web-Stat code is properly installed on your page. The code is made of two sections : a JavaScript section and a <noscript> section. If the JavaScript section is missing or incomplete referrer tracking will not work. If you need it you can get the original code for your account from our FAQ or from the Control Panel.

Important Note (2) : You can gather an amazing amount of information with Web-Stat referrer tracking. Measuring the return of pay-per-click, email or banner advertisement campaigns is a popular example and can be achieved easily if you properly configure your account. Please click here for additional information on this topic.


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